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Furthermore, the rise of social media has transformed the landscape of music promotion and consumption. Platforms like TikTok have become powerful tools for breaking new artists and songs, allowing them to reach global audiences overnight. The viral nature of trends on these platforms—often driven by challenges, dances, or memes—has redefined how pop music is marketed and consumed. This shift exemplifies the adaptability of the Pop Channel Machine, which continuously evolves in response to changing technologies and audience behaviors.